News

Over a third of parents feel guilty that their children’s lunchboxes are ‘not healthy enough’

18/09/2017

Parents in the UK are struggling to make healthy choices for their children with more than a third (36%) admitting they feel guilty that they aren’t providing a healthy enough school lunchbox, according to new independent research commissioned by Tetra Pak. This is at a time when more than a third of children leave primary school overweight or obese.

One in four parents find it difficult to choose healthy food for their child’s lunchbox, and more than one-third (36%) of parents said they often choose convenience over health when making these purchasing decisions. At the same time, parents are subjected to pester power, with half (52%) saying that their child decides what food and drink is included in their lunchbox – and half also saying that their child is influenced by the contents of their peers’ lunchboxes. The research compiled the views of 1,000 parents with primary school age children.

Tetra Pak commissioned the research to explore the trends influencing the content of children’s lunchboxes, and examine the barriers faced by industry, parents, schools and government in promoting healthy childhood nutrition.

Stefan Fageräng, Managing Director, Tetra Pak North-West Europe, said: “While the government’s School Food Standards ensure that school-provided lunches are healthy, there is little guidance available for parents creating healthy lunchboxes. They face a daily challenge in selecting nutritious, healthy and filling items for their children, and more than half of those surveyed think that there should be more guidance on how to provide healthy food and drink in lunchboxes. We need government, schools, food and drinks producers and retailers to work closer together with parents to support and help them make sound nutritional choices for their children.”

Greater guidance can be built around the existing framework of the Eatwell Guide, such as a proportional balance of each of the different food groups, the need for hydration as well as what children and their parents should perhaps avoid adding to the lunchbox as these should only be eaten infrequently and in small amounts.

What support do parents need from retailers and producers?

“Our research has found that parents would like to make healthier choices when shopping for lunchboxes, and that there are clear opportunities for retailers and producers to support parents in making these decisions,” continues Fageräng. “Over 60% of parents said that they would find a dedicated lunchbox aisle or section in a supermarket helpful in making healthy decisions, and implementing this would go a long way towards meeting parents’ desire for convenience, variety, and good nutrition for their kids.”

“Lunch clubs, breakfast clubs, afterschool activities and even the national curriculum should all be used to teach children about healthy nutrition, so that children can pass this message on and better influence what their parents purchase for them in future.”

Kyri Shiamtanis, registered dietitian who worked with Tetra Pak to commission the research, said: “It is vital that we teach children about nutrition at an early age, and that they learn how their diet can support them in achieving success throughout life. As Tetra Pak’s research shows, parents are often influenced by what their children want to eat, so children need to be supported to make healthier choices. More than half (57%) of parents said that they often try to choose healthy items for their child’s lunchbox, before realising that the product is not as healthy as they first thought.”

Food and drink manufacturers have an opportunity to better support parents in making healthier choices. Almost one in ten (9%) parents said they do not understand what on-pack nutritional information means. To tackle this, producers can ensure that they are clearly communicating the health benefits of their products. This could include clearer labelling on appropriate portion sizes, information on the role that the nutrients within the product have in promoting healthy growth and development among children, or even ‘Good for lunchboxes’ branding.

The findings point to areas where producers could provide more support. Nearly a third (31%) of those parents surveyed stated that finding variety was the most challenging aspect of preparing a school lunch. Producers could look to offer more varied ranges in order to ease the burden on parents, particularly given the importance of consuming a variety of food and drink throughout the day and the week as part of a balanced diet.

Tetra Pak is calling for greater collaboration between retailers, food and drink manufacturers, government, and schools to better enable parents to make healthier choices for their children’s lunchboxes.

Click here to view our video on Healthy Lunches.

MAKING MORE OF MILK

05/04/2017

Only half of children are drinking milk at primary school despite School Food Standards saying children should drink milk every day. Tetra Pak report finds that almost a third (35%) of 6-8 year olds and 65% of 9-11 year olds are not drinking milk at school despite poor oral health, high child obesity levels and poor hydration

New research launched today in a report on milk consumption at school by Tetra Pak finds that only 55% of primary aged children in the UK are currently drinking milk at school, with consumption levels declining further amongst pre-schoolers and especially in children aged nine and older. The report entitled, Making More of Milk, finds that over a quarter of parents (28%) say the main reason their kids are not drinking milk in school is because they are unaware their children are eligible for free or subsided milk, despite parents citing milk as a healthy and nutritious drink. Declining school milk consumption in the UK is worrying given the poor oral health of children, high child obesity levels and poor hydration choices of children.

Report calls for milk to be made available for all Reception children in England

The report finds there is overwhelming support for free school milk with 89% of parents and 93% of teachers saying all children in Reception should be eligible for free school milk, even if they are aged five. The report calls for free school milk to be made available for all Reception children in England for the complete school year instead of cutting access at each child’s 5th birthday as is currently the case. The current model makes it complicated for teachers to administer; it is unfair on some children who are suddenly unable to drink milk, like many of their peers, and children are missing out on important nutrients that they would have received through their daily portion of milk.

"With more than one in five children during their first year of primary school being overweight or obese in England, Scotland and Wales[1] rising to more than a third by the time they start secondary school, there is a renewed focus on children’s eating habits,” said Stefan Fageräng, Managing Director North West Europe at Tetra Pak. “Children need a healthy balanced diet and as milk is a rich source of protein, calcium, Vitamin B12 and iodine, it is and should continue to be, a key part of our children's daily diet for a healthier future. School milk needs to be safeguarded and policy best practice shared across different parts of the UK to encourage greater uptake."

Tetra Pak's Making More of Milk report, developed in consultation with industry groups, considers ways government, school milk providers, schools and parents can increase uptake and remove some of the stumbling blocks preventing greater consumption of milk at primary school. With Defra launching a consultation on the future of the school milk subsidy in England this year, the report is a timely contribution to the debate on how government and stakeholders can work together to better shape school milk initiatives, particularly with the UK withdrawing from the European Union.

Encourage schools to make milk available throughout the school day

The independent research found that whilst government and European milk schemes provide valuable support and ultimately nutritional benefit, these have not guaranteed that all school children have access to milk at school. The report recommends schools are further encouraged to make milk available throughout the school day. The research found that currently 30% of teachers say their school is not making low fat milk available at least once a day, despite guidance to do so included within the School Food Standards. As Edward Timpson, the Education Minister, acknowledged in a recent parliamentary debate on access to milk in educational settings, "the Government encourages schools to follow the standards… as they reflect exactly what it wants to see happen in schools for the good of children."

The report suggests making single portion milk servings available as a mid-morning snack would encourage children to drink milk, while making it simpler to distribute. While milk is provided with free school meals, qualitative research conducted with over 200 children in Warwickshire indicated that some children find milk is too filling to accompany meals and is better consumed as a snack at break time.

"Providing chilled milk in individual cartons during the mid-morning break is the best way for schools to meet the obligations set out in the School Food Standards. This helps ensure that milk is provided in a way which appeals to school children, who are able to enjoy a nutritious and tasty drink to keep them going until lunch," said Dr Hilary Jones, spokesperson for the School & Nursery Milk Alliance.

Clearer guidance is needed about recommended levels of intake

Recent changes to the Eatwell Guide have resulted in questions around recommended dairy intake. The proportion in the Guide allocated for dairy products is less than in previous years, however milk is listed as a recommended drink. The report recommends ensuring all nurseries and schools are communicating to parents, kids and teachers about the recommended types of milk, daily portion sizes and benefits of milk. Information should be provided for parents to improve awareness about their right to ask for free or subsidised milk and how they might easily be able to secure this for their children. This could be via SMS, the school website or newsletter.

Over 90% of parents are happy with every aspect of school milk including the choice, price, packaging and quantity. However, there is always room for improvement with almost a quarter (24%) of parents wanting to link ‘milk time’ to story time and around one in five want it linked to an educational activity (18%). Teachers believe that milk time could be improved with more choice of different types of milk (26%), more recycling bins (38%) and for milk to be less messy or only given out on demand (25%).

To download the Making More of Milk report, go to: http://bit.ly/2oVBRvs

ARE YOU GOOD-TO-GO?

06/04/2016

Tetra Pak unveils Food & Drink Expo 2016 challenge

At Food & Drink Expo 2016, Tetra Pak will be asking producers and manufacturers to bring their drinks and challenge the team to re-design them into ‘Good To Go’ Tetra Pak cartons for the out of home market. With over half (53 percent) of people in the UK sipping a drink while walking or driving and eating on-the-go weekly or more often, there is a huge opportunity for businesses to tap into the convenience market. Only fast moving and high selling lines maintain their position on shelves, so carton design is key to gaining a competitive advantage of POS and keeping brands ahead of the game. Ben Cutts, Business Development Manager, Tetra Pak says, “Your carton is more than a package – it is a stamp of quality that offers you a 360-degree canvas to customise and enhance your brand identity. Come and challenge us at Food & Drink Expo to expand your package offering and help you stand out in an innovative and exciting environment.” As well as the challenge and having the chance to see Tetra Pak’s latest product innovations, visitors will have the opportunity to meet some of Tetra Pak’s leading experts. They will be able to provide advice on branding, packaging, distribution, filling and consumer convenience. The team will also be able to discuss the challenges and opportunities that lie ahead for the Good To Go market. Companies with a minimum volume of one million packs are eligible to participate in Tetra Pak’s Good to Go challenge. If you would like to be involved, please get in touch: enquiries.uk@tetrapak.com

Tetra Pak® TR/G7: the new low-cost, high performing filling machine

21/09/2015

The Tetra Pak TR/G7, which has a capacity of 6500 gable top packages per hour, delivers significant environmental benefits compared with equivalent machines in the market, with for example electricity consumption cut by a third.

Compactly designed and taking up less than 19m2 of floor space, the machine is suitable for smaller factories. It is easy to install, use and maintain, and is delivered as a single unit, which means it can be swiftly assembled within four days. This minimises costs and enables production to begin quickly. Just one person is needed to operate two machines due to its low complexity, and production can be monitored through its touch screen operator panel. Access to the machine for maintenance has also been simplified to reduce production downtime during servicing. Per Lauritzen, VP Carton Gable Top at Tetra Pak said: “With its comparably small footprint, low utility consumption, minimal complexity and outstanding quality, Tetra Pak TR/G7 delivers tangible benefits that help to improve the bottom line for producers. It is not only suitable for small and medium dairies who are looking for low cost investment, but also for producers that intend to upgrade their existing lines, especially in markets like Europe and Japan.” Developed in collaboration with filling machine producer, Galdi, Tetra Pak TR/G7 is designed for a range of extended shelf-life products, including white milk, juice and still drinks, in four package volumes: 250ml, 500ml, 750ml and 1000ml. The machine delivers exceptional quality and flexibility in packaging production, including the option to tailor the machine for individual customer needs. This includes adding functions such as a cap applicator, waste carton ejection system or a movable oil drop plate to make cleaning easier. “We installed our first Tetra Pak TR/G7 in November 2014 and have been pleased with its performance,” said Yoshiko Akiba, Factory Manager at Toyotomi Milk. “The machine is efficient and easy to maintain. We can clean it with convenient access to all parts thanks to its simple design. This helps us to maintain a high standard of hygiene. Confident in the proven benefits, we have now ordered a second line.”

Tetra Evero® Aseptic now available for enriched dairy products

01/07/2015

– Tetra Evero® Aseptic, the world’s first aseptic carton bottle, is now available to pack products with oxygen sensitive enrichments, thanks to a new barrier material made of high density polyethylene in the package top. It can now be used for drink categories that are growing in popularity such as enriched ambient white milk, dairy alternatives, flavoured milk, and toddler and baby milk.

The package has been launched following a successful pilot with Italy’s leading dairy company, Granarolo, for their enriched lactose-free product range, Accadi. “Consumers today are looking for products that support a healthy lifestyle. This is something that has been reflected by the increased demand for our Accadi brand, which features lactose-free milk with vitamin enrichments. To support this growth, we were looking for a family pack that is easy to handle and has a good environmental profile, so Tetra Evero Aseptic was the perfect choice”, said Tiziano Manco, Marketing Director at Granarolo. Tetra Evero Aseptic was introduced in 2011. It features flat side panels on an otherwise cylindrical carton body, making it easy to hold, along with an injection-moulded plastic top that delivers the pouring quality and convenience of a conventional bottle. TEA’s unusual geometry, coupled with its large 360° printable surface, gives brand owners plenty of scope to create striking designs with strong shelf appeal, all in a package that has excellent environmental credentials. Lars Bengtsson, Vice President, Carton Bottle at Tetra Pak said, “Our product development activities are focused on helping customers respond to changing consumer demand and take advantage of new business opportunities. The new version of Tetra Evero Aseptic will help dairy producers expand their offering to more dairy drink categories, like vitamin enriched milk or soy milk, using the same packaging and processing machines”.

Tetra Pak Dairy Index 2015: innovate and communicate to revitalise milk

18/06/2015

Busy, health-conscious generation reaffirms strong belief in milk’s goodness, providing opportunities to grow consumption

Consumers worldwide remain overwhelmingly positive about the goodness of milk, understand its nutritional value, but feel variety and convenience are not keeping pace with modern lifestyles and expectations. That is the conclusion of an international consumer study commissioned by Tetra Pak and published today in the company’s 8th Dairy Index. The study, undertaken earlier this year, highlights the need for dairy companies to revitalise the relevance of milk among consumers of all ages, through the introduction of innovative products and a fresh approach to marketing and communication. For several years, the food industry has reported rising demand for nutritious but convenient products, fuelled by the new generation of health-conscious consumers leading ever-more active lives. People already regard milk as ‘nutritious’; ‘healthy’; ‘a good source of calcium’; and ‘tasty’, but to maintain its relevance in the modern world, producers need to innovate and develop drinks that reflect changing lifestyles. Dennis Jönsson, President and CEO of Tetra Pak Group, commented: “The key to energising dairy in all geographies is to make people excited about drinking milk; creating new products and developing communication campaigns to show that it is convenient, pleasurable, a special treat even, and relevant to all.” The report explores instances where dairy companies have successfully brought new drinks to market, identifying four global product trends. These trends include indulgent yet permissible treats; customized products that make milk easier to digest or provide added health benefits; drinks made for on-the-go consumption or snacking, and “pure” milk with organic or “natural” values. In addition, the report reveals how new communication channels can be used to create successful marketing campaigns that raise awareness of the nutritional benefits of milk, whilst forging an emotional connection with people to drive consumption. Read more about it at: www.tetrapak.com/dairyindex

Tetra Pak launches new Dairy Processing Handbook

28/05/2015

With expanded chapters on milk and whey powder, whey processing, concentrated yoghurt and updates on commercial sterility regulations

Tetra Pak has released a new edition of its ‘Dairy Processing Handbook’, an industry reference book providing guidance on the key operational steps of dairy processing.

 

Since its launch in the early 80s, the publication has been used by academics and technical engineers in more than 100 countries. It has now been revised, based on the 2003 version, to include new content on milk and whey powder; whey processing; concentrated yoghurt, as well as updates on commercial sterility regulations.

 

"When I was first introduced to the handbook, I was impressed by how clear and straightforward the text and illustrations were. It was easy to read and understand, even for colleagues without extensive technical background. I expect the new version will offer the same great capacity to convey complex processes with simple, understandable explanations," says Peter Bosch, R&D and Engineering Director at Lactalis Brazil.

                                                                                                           

Academic circles have adopted the manual as required reading. Phillip S. Tong (Ph.D), Professor of Dairy Foods within the Dairy Science faculty at the California Polytechnic State University (San Luis Obispo) comments: "The Dairy Processing Handbook is a great reference for any student or professional interested in gaining a broad understanding of the science and technology of dairy foods processing. I use it with university students from all levels to provide a solid practical foundation in the industry basics."

 

With 482 pages and more than 600 illustrations, the handbook can be ordered on www.dairyprocessinghandbook.com, or from Amazon, with minimal printing and shipping costs. A free digital version will be available from September 2015 onwards.

 

Two Tetra Pak packages scoop WorldStar Award

19/05/2015

Two Tetra Pak products, each designed specifically to reduce environmental impact, have won prestigious WorldStar packaging Awards at this year’s ceremony.

Tetra Top® with Separable Top and Tetra Prisma® Aseptic 1000 with plant based plastics each picked up an award in the Beverage category, receiving specific recognition for their environmental credentials.

 

The Tetra Top with Separable Top was recognised for providing consumers with a balance between functionality and sustainability. It combines the convenience of a bottle with the contemporary look and feel of a carton package, and its design enables consumers to detach the plastic top from the carton sleeve, allowing them to be recycled separately.

 

According to Tetra Pak’s 2015 research, 80% of consumers globally try to recycle as much as they can. With this increased consumer interest in recycling, the Tetra Top with Separable Top has been successfully rolled out in Sweden, Denmark, Italy, Estonia, Finland and also in Japan.

 

Coca Cola’s Del Valle Reserva, which uses the Tetra Prisma Aseptic 1000, a carton package made from plastics derived from sugar cane combined with paperboard, was also recognised for its use of bio-based materials.

 

Rino Abbondi, Vice President of Technical and Logistics of Coca-Cola Brazil said, “This is the second time that the Del Valle Reserva Tetra Prisma Aseptic 1000 with bio-based plastic has won an award. The first one was the biggest packaging Brazilian award promoted by ABRE – Brazilian Packaging Association. Being able to meet the increased consumer demand for environmentally sustainable packaging and convenient products has been vital in helping us develop our market share in this increasingly competitive industry segment.”

“We know that consumers increasingly want to do more for the environment and look to brands to provide them with sustainable alternatives,” said Charles Brand, Executive Vice President Commercial Operations at Tetra Pak. “We work with our customers to create innovative solutions that speak to these new consumer preferences, and we are immensely proud that both the Tetra Top with Separable Top and the Tetra Prisma Aseptic 1000 have been recognised by WorldStar in this year’s awards.”

 

 

For more information related to the WorldStar Awards please see www.worldstar.org

 

 

Tetra Rex® Bio-Based carton wins Gold at the Pro2Pac Excellence Awards

26/03/2015

This week, the Tetra Rex® Bio-Based carton was awarded ‘Gold’ at the inaugural Pro2Pac Excellence Awards. The awards aim to discover the most exciting products, services and business solutions in the food and drink packaging industry, and are judged by an independent panel of experts, looking for all-round excellence in the field of packaging.

Tetra Rex® Bio-based is the world’s first milk carton made entirely from plant-based, renewable packaging materials. It is manufactured from a combination of plastics derived from plants and paperboard, while the paperboard used in the fully renewable pack is from FSC® certified forests and other controlled sources.

In Tetra Rex® Bio-based cartons, the low density polyethylene used to create the laminate film for the packaging material and the neck of the opening, together with the high density polyethylene used for the cap, are all derived from sugar cane.  The bio-based plastics, and the FSC certified paperboard, are traceable through the supply chain.

The Pro2Pac Excellence Awards were held at the Pro2Pac stage at the IFE, with all finalists presented with either a bronze, silver, gold or overall winner certificate. 

Gavin Landeg, Environment Manager at Tetra Pak UK & Ireland, commented on the win:

“We are absolutely delighted to have been awarded Gold at the Pro2Pac Excellence Awards. This year saw our first fully renewable package being used by a customer for the first time, and it is wonderful to see the journey of this carton from inception, to the market, and now to an award! We have been increasing the use of renewable materials in our packages over the years, with the ambition of being the first packaging company to make a fully renewable package available to our customers. We will continue to look for ways to extend this ambition across all other parts of our portfolio, without compromising the safety, quality and functionality Tetra Pak is famous for.”

The FSC license code of Tetra Pak is FSC®  C014047



TETRA PAK OBTAINS WORLDWIDE FSC™ CHAIN OF CUSTODY CERTIFICATION

23/02/2015

Tetra Pak can now supply Forest Stewardship Council™ (FSC™) labelled packages from anywhere in the world.

Tetra Pak can now supply Forest Stewardship Council™ (FSC™) labelled packages from anywhere in the world, having received FSC Chain of Custody (CoC) certification for all of its converting plants and market companies. It represents one of FSC’s largest multi-site certifications, covering a total of 92 facilities worldwide.

FSC is an international, non-governmental organisation that promotes responsible management of the world’s forests. Its CoC certification allows wood fibres to be traced at every step through the supply chain; providing assurance that any products bearing the FSC logo support forest management that adopts environmentally appropriate, socially beneficial and economically viable management practices.

“Consumers are increasingly aware of the environmental impact of the products they buy, expecting businesses to help them make better choices.  The FSC logo is an easily recognisable hallmark for forest management, and our customers now have an opportunity to demonstrate their support for responsible forestry anywhere in the world,” said Mario Abreu, Vice President Environment at Tetra Pak.

"As a major user of paperboard, we feel it’s our responsibility to do what we can to help improve the management of the world's forests, which is why we are working to ensure 100% of the paperboard we use is certified,” added Abreu.

Tetra Pak introduced the FSC certification system to the liquid food carton industry launching the world’s first FSC labelled carton in 2007. Since then, Tetra Pak has delivered more than 130 billion packages to customers carrying the FSC logo, with 43.7 billion in 2014 alone.

FULLY RENEWABLE CARTON PACKAGE NOW ON THE SHELVES

13/01/2015

A world first for Valio and Tetra Pak®

ValioFinnish dairy producer, Valio, becomes the first company in the world to sell products to consumers in carton packaging made entirely from plant-based materials. Consumers are able to buy these packages at retail shops in Finland from this week.

The package, Tetra Rex® Bio-based, is manufactured solely from a combination of plastics derived from plants and paperboard. It marks a world first, and signals an important milestone in Tetra Pak’s long-stated commitment to drive ever-stronger environmental performance across all parts of its portfolio and operations.

Valio will trial the package with Valio Eila® lactose free semi-skimmed milk drink in retail outlets across Finland until mid March, and will then use feedback from consumers to decide whether to adopt the cartons more broadly across its chilled product range.

“Valio is committed to increasing the share of renewable resources in its packaging material. We share a common vision of innovation and environmental responsibility with Tetra Pak and we are proud to be the first in the world to make our products available in a fully renewable carton package,” says Elli Siltala, Marketing Director at Valio.

The products will be available in one-litre capacity Tetra Rex Bio-based packages, with a TwistCap OSO 34 opening. They will be produced at Valio’s Jyväskylä dairy in Finland, using a standard Tetra Pak TR/28 filling machine.

“To finally see fully renewable packages on shop shelves is a fantastic feeling ... and bears testimony to the focused efforts of the many customers, suppliers and Tetra Pak employees involved in making this a reality,” says Charles Brand, Executive Vice President of Product Management & Commercial Operations for Tetra Pak. “We have been gradually increasing the use of renewable materials in our packages over the years, and that work will continue, as we look for ways to extend the fully-renewable concept to other parts of our portfolio without compromising safety, quality or functionality.”

In Tetra Rex Bio-based cartons, the low density polyethylene used to create the laminate film for the packaging material and the neck of the opening, together with the high density polyethylene used for the cap, are all derived from sugar cane. These plastics, like the Forest Stewardship Council™ (FSC)certified paperboard, are traceable to their origins.

The Tetra Rex fully renewable package can be identified by the words “Bio-based” printed on the gable of the package.

BRITS’ EFFORTS TO BE BETTER PEOPLE HINDERED BY RECYCLING UNCERTAINTY

31/10/2014

Tetra Pak® launches interactive recycling map to help people recycle cartons

As a nation we hold recyclers in high esteem, with two fifths (45%) of Britons suggesting those who recycle are ‘better people’. As a result, many confess that they over-egg their own recycling habits, with one in five people (21%) confessing to exaggerating about how often they recycle.

The new research, commissioned by Tetra Pak, uncovers the nation’s recycling habits, with the aim of finding ways to help us all recycle more.

The research also reveals that more than half (51%) of the population think it is important to appear to be doing the right thing in front of friends, colleagues and family members. A further 84% of people confess to taking note of their neighbours’ recycling habits.

Additionally, the research shows that many of us are willing to stretch the truth when it comes to recycling. Over half of those surveyed (57%) admit to doing things to make themselves look more environmentally friendly. This includes putting the recycling bin out when it’s empty purely for show, instructing others to use recycling bags when they don’t themselves, and telling people they recycle when they don’t.

The research also uncovers confusion when it comes to recycling. Almost one-in-five (19%) of those questioned admit to not recycling regularly because they aren’t sure about how and where to recycle their packaging. In fact, it seems a lack of understanding about what to recycle has resulted half the nation (55%) skipping a recycling opportunity. Another third (33%) say uncertainty has led to occasions where they put all of their waste into the recycling bin without really knowing what can and can’t be recycled.

To help remove some of the questions around recycling and make it easier to recycle cartons, Tetra Pak has launched a new interactive map to help people find information about the carton recycling facilities in their local area.

Gavin Landeg, Environment Manager, Tetra Pak UK and Ireland commented on the research and launch of the new interactive recycling map: “We undertook this research as we really wanted to understand the nation’s recycling habits so we could help people recycle more. What is clear from the research is that we all have the best intentions to recycle. We deem it an important part of our everyday lives and see it as a sign of being a good person.

“However, there is uncertainty when it comes to how, where and what can be recycled, with the options available for recycling cartons and other packaging not always being obvious to the general public. Tetra Pak has an objective to double carton recycling and we’re working hard to help make it easy for consumers to do this. As part of this effort, we’ve developed an easy to use interactive map which allows Britons to quickly see how and where they can recycle their cartons in their area.

Nearly three-quarters (73%) of people polled said they think the focus on the environment and climate will become more important, which is why we want to enable consumers to feel confident they are doing all they can when it comes to recycling.”

The study also highlighted that our dedication to the recycling cause wavers from home to the office, with over half (57%) of Britons admitting to recycling more in the workplace than they do at home. Peer-pressure in the office also appears to be felt most acutely by men – with 67% of men claiming they are more likely to recycle in the office because they are surrounded by peers and want to be seen as a responsible recycler, compared to 51% of women.

Tetra Pak’s recycling map can be found at: tetrapakrecycling.co.uk/where-can-i-recycle.asp